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    百万站官网资料-短信或在未来几年逐渐消亡

    短信或在未来几年逐渐消亡

      我们使用最为频繁的通讯技术之一是短信,但是这项我们使用了15年的技术改变了我们的交流方式目前正收到各种各样的替代者的威胁。不可否认,无论你用的什么网络,你都可以用短信进行交流,这是短信的优势之一,但3G网络以及新的应用的出现,让我们感觉没准再过3到5年,短信就完蛋了…

      应用冲击短信市场
      只要调查一下你身边有多少人用Twitter、 Facebook、黑莓的BBM,或者Kik这样的语音平台,你就知道应用程序对短信市场的冲击有多大。尤其对喜爱新鲜玩意、对价格敏感的新一代,他们更愿意使用应用来进行交流。

      都是智能机惹的祸
      智能手机的应用开辟了一个全新的沟通方式。3G和WIFI接入条件的改善使我们降低了文本的使用频率。我们从未想过3年或4年前,所有这些服务会与短信展开竞争…

      市场的碎片化或是短信的救命稻草
      我们还在使用短信,因为我们只要随便拿上一个电话就能够走遍天下,不管你的手机有多烂,不管用的什么网络,我们都能发短信。但是,让一个用BBM的人给用Kik的人对话,你这下傻眼了吧。

      你所有的朋友需要相同的标准化服务,这是一个很大的要求。

      当当当…Facebook登场
      如果有一家公司能改变市场格局,那一定是Facebook。Facebook已经拥有8亿用户,你周围的人已经在用Facebook交流,总有一天他们会把这种习惯带到手机上的。不过,Facebook确实有缺点,不是所有人都在Facebook上,比如你很少能在Facebook上和你的客户联系,对吧。

      未来3-5年必有变化
      罗马不是一天建成的,但却有可能在一夜之内崩塌。3年之后的短信可能会成为非主流,但是必须为没有智能手机的人多考虑,而且,他们需要更好的短信服务。在各种不同的应用和平台之间,我们依然需要有东西来填补。

    英文原文:

      How text messaging as we know it will die in 3-5 years

      One of the technologies that we are all used to and use on a daily basis is the humble text message. We have all been using it for about 15 years. It has changed the way we communicate. But for the first time in its history the text message is under serious pressure for a whole range of competitors. The emergence of the smart phone, 3G networks and a range of new apps mean that SMS is feeling the heat and could be eliminated within the next 3 to 5 years. The carriers do still have a lot of trump cards though because the apps emerging are all very fragmented and SMS still has an advantage in that it is tied to your phone number and it doesn’t matter what network you are on. Here are some of the changes that are happening on the landscape of the SMS as we speak…

      Apps disrupting the market
      You only have to look at the London riots and all the talk of people communicating via Blackberry BBM, Twitter and Facebook to see that things are changing. Blackberry has forced a huge sea change in the market and there are now multiple copycat apps for each platform including Kik and Whatsapp messengers. Have a look at the app store on your phone and the chances are one of these apps will be the number 1 best seller which tells you everything you need to know. Crucially a one off purchase of about $1 and a data connection is all you need to message all your friends for free. In the price conscious teen market these apps rule and a whole new generation will be used to messaging each other more or less for free.

      Ironically, smartphones to blame
      The networks are coming under pressure in the text message space fro m the improved phones they’re selling. Smart phones and their apps have opened up a whole range of new possibilities when it comes to communicating. Add in the fact that 3G and WiFi connections are improving, the need to text one another traditionally is decreasing. We all use our smartphones to access services like Twitter and Facebook in a way that we never could have thought of 3 or 4 years ago and all those services are also competing with SMS now…

      Fragmentation may save SMS
      The reason that SMS works so well is because we all have a phone number and we carry that phone with us wherever we go. It doesn’t matter what sort of hardware we are carrying or what network we are on as we will always get the text message. Although the new messaging apps are all brilliant and mostly free they exist on different platforms and there is some serious fragmentation happening. Somebody on BBM can’t speak to somebody on Kik for example and for these apps to really work all your friends need to be on the same service which is a big ask.

      Facebook enters the scene
      If one company has a chance of cracking this market then it is Facebook with its new messenger app purely because it has close to 800 million users. Most of the people you know and want to communicate with are already on Facebook and although they will have to download the app you can see more and more people using this than any other platform. The app is of course based on Beluga which Facebook acquired as the hot new messaging service earlier this year and you can expect them to start giving it a huge push over the remainder of the year. Facebook does have its downsides as well though because not every single person is there and you are especially unlikely to have business contacts within your Facebook account.

      Change will take 3-5 years
      Once a whole industry is about to be disrupted it usually happens quickly and even feels like it all happened overnight but this will take time. The notion of paying for SMS will seem completely alien in about 3 years time but it is important to think about all the people who don’t even have smart phones yet and a certain percentage of the population are more than happy with the SMS solution that they currently have. There is some serious fragmentation between apps and the various platforms and it will take one player to unify the whole experience. The are very strong economic reasons for a free app to succeed and it’s very much a question of when and not if at this stage.

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    香港马报资料管家婆一肖中特:短信或在未来几年逐渐消亡

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    内容简介:我们使用最为频繁的通讯技术之一是短信,但是这项我们使用了15年的技术改变了我们的交流方式目前正收到各种各样的替代者的威胁。不可否认,无论你用的什么网络,你都可以用短信进行交流,这是短信的优势之一,但3G网络以及新的应用的出现,让我们感觉没准再过3到5年,短信就完蛋了….
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